Try And Find Adverts That Appear Every Week And Emulate Their Style

Category: Finance, Real Estate.

One of the best methods to find below market value property is through advertising.

A motivated seller is basically someone who needs to sell his/ her property very quickly due to circumstances beyond his/ her control. Placing classified adverts in your local paper should be part of your overall game plan to locate motivated sellers. These circumstances could have arisen through for example divorce, death or debt. Its this speed of sale that is more important to the seller than the final price achieved. When anyone experiences any one of the above, they may be forced to sell their house and more often than not will need to sell very quickly. This is why a sale via an estate agent may not be the best option for the vendor of the property. If youre not advertising in that paper, you could be missing out.

These motivated sellers often turn to adverts in local newspapers to look for prospective purchasers of their property. If you are financially constrained, dont buy a half page colour advert! Ive known simple monochrome adverts to work just as well as their colour equivalents. Try a small black and white advert first. Test the market by changing your headline every week until you find one that works best for you. Try and find adverts that appear every week and emulate their style. When first deciding on the wording of your adverts, it is best to look at what your competition is doing.

These adverts obviously work otherwise they wouldnt be used over and over again. All you need to do is change the contact number at the bottom of the advert. One thing to try would be to literally copy a successful advert that appears every week. Done effectively, you will legally steal half of the original advertiser s market! You need to be persistent in your efforts, and continually test your strategies. When it comes to advertising in the paper, please be aware that success will not come overnight.

Also, an advert that may work very well in one paper may be a dud in another. I cant stress this enough. You can avoid making expensive mistakes by continually trying different variants of your advert. Once you have a successful advertising strategy, you will find that you are dealing primarily with motivated sellers. This will enable you to grow your property business very quickly and with very little of your own money.

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